Loyalty programs have become a powerful tool for small businesses using M-commerce apps, helping to retain customers, increase repeat sales, and build lasting brand relationships. In South Africa’s competitive digital marketplace, these programs are no longer optional - they’re essential.
M-commerce apps allow businesses to offer digital loyalty programs that are easy to manage and attractive to customers. Instead of traditional paper cards, users earn points or rewards directly through the app with every purchase. These points can be redeemed for discounts, free items, or exclusive deals - encouraging customers to return more frequently.
According to a 2023 report by Deloitte South Africa, 70% of online shoppers are more likely to support brands that offer loyalty rewards. Mobile-based programs also increase engagement; businesses that implement in-app rewards see up to 50% higher customer retention rates.
A strong example is Checkers Sixty60, a leading grocery delivery app, which offers Smart Shopper points through integration with the broader Checkers loyalty ecosystem. Another is Clicks, which allows users to earn and redeem ClubCard points directly through their app, making the rewards system seamless and accessible.
Smaller businesses can also tap into this strategy. As a local partner of Eazi-Apps in Cape Town, I help small businesses launch powerful, custom M-commerce apps that include built-in loyalty features. These solutions are designed to be affordable and tailored to local market needs - ideal for restaurants, salons, retail shops, and service providers looking to grow customer loyalty and stand out in a crowded market.
These programs not only reward loyal customers but also provide valuable data - allowing businesses to tailor offers and communicate more effectively.
In a market where attracting new customers is costly, loyalty programs via M-commerce apps offer a smart, scalable way to keep existing customers coming back. For South African small businesses, it’s a digital strategy that drives long-term growth.